"The Seminary Recruiting Event Of The Year!"

A SIGNATURE 2-DAY PROGRAM FOR U.S.
AND CANADIAN SCHOOLS OF THEOLOGY


START THE SEASON OFF RIGHT!

Feliz Navidad!

Christmas really is "the most wonderful time of the year." And I can't think of a better way to start the Season off than by attending The Christmas Program. I do hope you'll accept my personal invitation to attend this not-to-be-missed event of the year.

Last year's Christmas program in Indianapolis was a huge success. Over 50 people from 34 different seminaries and 19 individual denominations attended. And this year's event in Philadelphia promises to be even bigger and better. In fact, I guarantee it!

At the request of last year's theological school participants, several exciting new topics have been added to the 2007 Christmas program. For one, we've added a brand new session titled: "Recruiting Minority Students: What Really Matters." I know you'll benefit greatly from this session because we'll focus only on what works - no conjecture, no gossip, and no hearsay. Only what really matters!

Also new for 2007 is an extremely informative and highly-charged module on promotions and advertising: "75 Rapid-Fire Ideas in 75 Minutes." Whether it's traditional, or online, every theological school in the U.S. and Canada spends thousands and thousands of dollars, each year, on promotions and advertising. And we're going to show you how to get it right! You'll not only learn the "Secrets of the Pros," but also you'll find out how to make your recruiting dollars s-t-r-e-t-c-h a whole lot farther.

Additionally, we've significantly beefed up the technology portion of the program this year. Today's prospective seminary students are WIRED! And you need to get ahead and stay ahead of the fast-changing world of online recruiting. In fact, nobody knows this better than you. And that's why you'll learn dozens of innovative, free to low-cost recruiting ideas you can try online. In fact, some ideas are so simple and easy, you'll be amazed.

In addition, we're particularly excited about another new component of this year's Christmas program appropriately labeled: "5 Minutes of Fame." While we recognize that not everyone wants to be a speaker, we welcome seminary attendees to come up to center stage and share their success stories. Without a doubt, 5 Minutes of Fame promises to be inspiring, educational, and a whole lot of fun.

Plan now to attend the recruiting event of the year. This signature two-day event offers unsurpassed content and addresses the most important topics in the ever-evolving realities of theological school recruiting. I look forward to seeing you at The Christmas Program.

Thomas J. Jackson,
CEO and President

P.S. Please don't miss the recruiting event of the year. Book a block of seats for you and your team today by calling Hannah Prosser toll-free 1-877-472-3911 or register online now. Seats fill up fast. So, don't delay. Enroll Now!


Tom JacksonYou'll Meet and Spend Two Exciting Days With The Most Experienced and Influential Leader in The Industry...Tom Jackson


Tom Jackson is widely recognized as North America's leading expert on how to recruit theological students. He is the most experienced and influential leader in the industry. Over the past 22 years, he has consulted with 71 different theological schools and delivered 39 one- and two-day training programs to 1,273 seminary administrators, faculty, and staff members throughout the U.S. and Canada. Also, Tom has conducted highly-customized educational programs for the Board of Trustees at nine separate U.S. theological schools. In addition, he has trained dynamic new seminary leaders at the annual Santa Fe Presidential Leadership Intensive Week - sponsored by the Association of Theological Schools. Just to name a few, some of Tom's past and present clients include: Union, Fuller, Vanderbilt, Trinity, Candler, Vancouver, JSTB, Ashland, LSTP, PSR, Dallas, MTSO, Louisville, Southeastern, Wesley, WTU, Saint Meinrad, Covenant, Garrett, LSTC, and the GTU.

 

“You’ll Get More Than A Year’s Worth Of Ideas In Just 2 Days!”
Attend This Signature Two-Day Event And You’ll Learn How To. . .

Take the Guesswork and Uncertainty Out of Recruiting Seminary Students Once and For All. Forget useless theory! It doesn't work. You'll only learn real-world, cost-effective recruiting techniques that work. Plus, you'll walk away with example after example of how other theological schools have achieved phenomenal recruiting success - smart ideas you can take home and put to work right away!

Maximize Your E-mail and Web Recruiting Efforts Using The Latest Cutting-Edge Online Strategies and Techniques. Effective online recruiting is crucial to the success of your theological school. But what are the most effective recruiting techniques in a high-tech world that's constantly evolving? Why not find out? Here's your chance to learn the coolest strategies and techniques in online recruiting and e-mail marketing - and how to become a savvy seminary e-marketer. Plus, you'll learn 41 ways to drive more qualified students to your website; 11 tips to make your emails sizzle; and 3 clever tricks to get "first-page traction" by optimizing Google, Yahoo!, MSN, AOL, and other popular search engines - and achieve out-of-this-world online recruiting success - easily and quickly!

Become the "Seminary Brand of Choice" and Win The Hearts and Minds of More Prospective Theological Students. "Know Your Audience" is the basic pillar of successful seminary recruiting. But in today's changing environment, it's no longer enough to know who you're trying to recruit. This innovative session moves you beyond the basics and gives you the real scoop on what makes prospective theological students tick. You'll not only find out what they expect from you, but also you'll discover 7 ways to get in sync with prospective students and win their hearts and minds - and achieve amazing recruiting results.

Recruit More Minority Students and Significantly Increase Your Diversity. You'll discover numerous opportunities and learn 8 solid "how to's" for recruiting more minority students. Also, you'll learn 11 proven and effective strategies you can use right now to increase your diversity. After this insightful and encouraging session, you'll know how to identify and enroll more minority students - and continue to enhance your diversity - today, next week, and next year.

Create Enormous "Buzz" and Build A Bigger and Better Inquiry Pool. You'll learn 37+ ways to get your theological school's name in front of thousands of prospective students - including those who've never heard of you. Also, you'll be taught 9 dynamic inbound and outbound communications strategies - field-tested outreach approaches that will easily double and triple the size and quality of your inquiry pool - quickly and at low cost!

Crank Up "The Noise" and Substantially Increase the Size and Quality of Your Applicant Pool. You'll learn 5 powerful strategies that will produce extraordinary recruiting results - right away. Also, you'll discover a 13-step program that will quickly and substantially increase your applicant pool by as much as 30% to 50% - using a combination of the newest online and offline recruiting techniques - guaranteed to generate the applicant pool you want - guaranteed!

PLAN AND
BUDGET NOW!


 

 

Wow! 5 Fantastic Take-Home Gifts From Santa!
"You Must Have Been Awfully Good Little Boys And Girls This Year"

5 Reasons Why The Christmas Program Is
“An Absolute Must” For You And Your Team

1. You'll go home with the skills, knowledge, and confidence you need to achieve extraordinary recruiting results - and watch your seminary enrollment go through the roof - right away!

2. You'll take away your own customized action plan designed to help you recruit more top-quality theological students - a written strategic plan for success - and you'll put it to use as soon as you get back home - immediately!

3. You'll take back to your office a complete toolbox of recruiting skills - packed with dozens and dozens of the latest cutting-edge strategies, techniques, and tips - and use them over and over again when making important enrollment-building decisions - now, tomorrow, and for years to come!

 

4. You'll take home the critical tools and insights you need to successfully compete in today's competitive recruiting environment - and get a leg up on your competitors - and stay ahead - right now!

5. You'll leave with solid answers to your toughest recruiting questions - and get the results you're looking for - instantly!

 

Miss This Program And You'll Miss A Lot!

Who should attend? You should! This is the definitive seminary recruiting event of the year. Join your friends and colleagues from leading U.S. and Canadian theological schools and acquire the skills, knowledge, and confidence you need to achieve extraordinary recruiting success.

  • Admissions Professionals
  • Admissions Administrative
  • Assistants
  • Seminary Communication
  • Specialists
  • Institutional Advancement
  • Professionals
  • Student Affairs Officers
  • Academic Deans
  • Theological School Deans
  • Seminary Presidents
  • And, Most Important: YOU!

...and anyone else who wants to learn the hottest new strategies and techniques in the fast-changing world of recruiting theological students. Clearly, the benefits are AWESOME. Don't let this wonderful opportunity pass you by. Register online or Call Toll-Free 1-877-472-3911 for The Christmas Program Today!


Wait Until You See What’s Waiting For You
Under The Christmas Tree This December!

Please bring two extra-large shopping bags with you. Why? Because you're going to need them! Look at all these great Christmas gifts that are yours to take home and keep:

Big-Thick Customized Recruiting Manual. Everything you learn goes home with you. Your tuition includes a free workbook jam-packed with all of the strategies, techniques, and tips you learned during The Christmas Program. Your personalized manual also allows you to capture your own ideas and insights, without having to take pages of notes. After the seminar, your workbook will serve as an invaluable desk reference - for years to come - as you turn to it again and again for expert answers to your toughest recruiting questions.

Free Recruiting CD. Just for attending
T
he Christmas Program, you'll receive a FREE CD containing My TheoSoft™ - the simple-to-use, customizable desktop software for recruiting theological students. In fact, My TheoSoft™ is so simple to learn that even a 3rd-grader could master it in less than 90 minutes - and no computer experience required! Written especially for your theological school, you'll put this plug-and-play, no-hassle recruiting software to work as soon as you get back to your office. And better yet, this free $499 CD is yours to keep for attending the not-to-be-missed seminary recruiting event of the year.

 

75 Questions Every Seminary Admissions Office Must Ask ... And Answer! You'll take home a free copy of Tom Jackson's: Difference Makers: 75 Questions Every Seminary Admissions Office Must Ask ... And Answer! This is a great recruiting tool that not only asks the right questions, but also changes information into action. And, you can't get it anywhere else. It's only available to those who attend The Christmas Program.

A Certificate You'll Display Proudly In Your Home or Office. Upon successful completion of The Christmas Program, you'll be awarded a certificate (suitable for framing) as a reminder of your achievement in continuous professional development within theological education.

Surprise Stocking Stuffer From Santa. It's a surprise. OH YES! Santa will be at The Christmas Program, too.

Souvenir Tote Bag. As a remembrance of The Christmas Program, you'll be given a free souvenir tote bag you can use to take home your personalized conference notebook, recruiting CD, surprise stocking stuffer, and other priceless workshop materials.

5 Minutes of Fame
Are You Interested In Speaking At This Year's Event?


Borrowing killer recruiting ideas from other theological schools is what "5 Minutes of Fame" is all about. It's the ultimate insider's guide to some of the best recruiting ideas on the planet. Here's your chance to come up to center stage and share with others what works best for your seminary.

This year's event invites 6 attendees to take the spotlight. Speakers will be given five minutes to present their success stories and another five minutes for questions and answers (Q&A). The coveted few "5 Minutes of Fame" slots will be selected from registered participants who apply and are qualified. To find out more, please call Hannah Prosser at 1-877-472-3911.

 

Want More Bold, New Recruiting Ideas? Attend The Seminary Event of The Year And Give Your Theological School a Mega-Jolt of Adrenaline. You'll Also Learn How To...


"Seal the Deal" and Turn More Accepted Students Into Enrolled Students.
You'll learn 4 surprisingly new strategies for getting more students to say "YES" to you and "NO" to your competitors. Also, you'll find out how you can easily increase your "acceptance-to-enrolled" yield-rate by as much as 30% - using a proven, 8-step approach guaranteed to "seal the deal" - almost every time!

Create Killer Promotions (Print and Electronic) That Get Noticed, Get Through, and Get Big Results - FAST - On A Small Budget. Is your recruiting message getting lost in the sea of theological school hype? Are you getting through and getting the results you want? Attend this session and get 75 priceless "how to's" for crafting killer e-mails, letters, brochures, electronic newsletters, posters, slogans, banner ads, pay-per-click ads, and websites - that cut through the clutter and get the recruiting results you want - on a shoestring budget - SuperFAST!

Stretch Your Budget and Save Big Money By Using the Most Cost-Effective Recruiting Techniques. After this enlightening program, you'll never waste another dime trying "stuff" that does not work! That's because you'll find out what really works, what's cost-effective, and how to s-t-r-e-t-c-h every one of your precious recruiting dollars. Plus, you'll discover 11 highly effective strategies and techniques that will slash your recruiting costs by as much as 20% to 25% - and save you lots of money by avoiding costly mistakes - money you simply can't afford to waste!

Use The Hottest New Marketing Techniques to Recruit More Theological Students. You'll learn how to substantially increase your recruiting effectiveness - and avoid costly marketing blunders - using the latest new strategies and techniques. Also, you'll be introduced to dozens of next-level recruiting ideas and learn the inside secrets of the marketing pros - ideas and secrets you won't soon forget!

...and Much, Much, More!

But Wait, That's Not All.
Here Are 6 More Special Benefits Just For You This Christmas!


The Christmas Program Hotline. Do you have questions about the seminary recruiting event of the year? Give us a call. Our friendly conference hotline is the place you'll find answers. Please feel free to call our toll-free hotline at 1-877-472-3911, Monday through Friday, between 8:30 a.m. and 4:30 p.m. (CST).

Two "Big-Idea" Roundtables. Here's your chance to find out what other successful theological schools are doing. You'll not only learn what they're doing, but also why they do it; how they do it; when they do it; what it costs; and why it works!

The Monster Display-Table Swap Meet. Soak up even more great ideas. You'll have nonstop access to one of the largest collections of theological school admissions materials ever assembled. Table after table will be covered with some of the most creative recruiting pieces on the planet - flyers, brochures, viewbooks, catalogs, Web cards, posters, CDs, ads, and other inspiring promotional tools. The ideas are truly priceless! Please don't miss The Christmas Program.

Great Networking Opportunities. Don't miss the unparalleled networking opportunities at The Christmas Program. You'll connect with old friends and make lots of new friends. You'll build and strengthen relationships with your colleagues at breaks, lunch time, and dinners.

Special Hotel Room Rates. When you book your hotel room, please ask for The Christmas Program special rate. By becoming a member of our exclusive seminary room block, you'll not only save a lot of money, but also you'll be guaranteed the highest quality room available.

Free 30-Day Post-Seminar Call-In Hotline. Got questions after The Christmas Program? Give us a call toll-free at 1-877-472-3911. We promise you'll get answers to your post-seminar questions. And, when you call in, you won't be talking with just anyone - you'll be one-on-one with the most experienced and influential leader in the industry - Tom Jackson. And, if Tom's not available when you call in, guess what? He will personally call you back - in your office, on your cell phone, at your home - or at whatever time and place is most convenient for YOU!

Don’t Delay!
Register Online Now or Call Toll-Free 1-877-472-3911 Today!

 


The Christmas Program | The Christmas Program Agenda | 6 Gifts to Take Home and Keep | 6 More Special Benefits | 5 Minutes of Fame
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