The Christmas Program 2007
The Seminary Recruiting Event of the Year

Day One:
Topics and Course Outline

8:00 - 8:30

Registration and Coffee
8:30 - 9:00
Season’s Greetings, Introductions, and Program Overview
9:00 - 9:15

Session 1: Your Roadmap to Recruiting Success: Planning the Recruiting Outcomes You Want to Achieve…and Exceed. You’ll learn how to write clear and actionable enrollment objectives; how to effectively communicate your recruiting goals to your administration, faculty, and staff; and, how to achieve, and exceed, the results you want — as soon as you get back home!

9:15 - 10:00
Session 2: Getting The Inside Scoop: How To Win The Hearts and Minds of More Prospective Theological Students. You’ll discover what really matters to prospective students; who they want to hear from; how they pick a theological school; what they expect from you; and, how you can use this information to win the hearts and minds of prospective students. Also, you’ll be introduced to the “Recruiting Results Triangle” and learn how to use it to your strategic advantage — and achieve absolutely amazing recruiting results — right away!
10:00 - 10:15
Morning Break: Munch, Meet, Mingle — The “Monster Swap Meet” Opens
10:15 - 10:45
Session 3: What Really Works: A Proven Success Model for Recruiting More Top-Flight Theological Students! Jumpstart your recruiting efforts by putting this successful blueprint to work. And, boy does it work! You’ll learn where to spend your time, energy, and money; how to cash in on the “Seminary Recruiting Cycle;” and, how to finally get the enrollment results you expect and deserve — instantly!
10:45 - 12:00
Session 4: Creating an Enormous “BUZZ”: How To Get the Word Out and Build A Bigger and Better Inquiry Pool. You’ll discover 37 surefire ways — inbound and outbound — to reach thousands of prospective theological students — including those who’ve never heard of you. Also, you’ll find out about the “Wheel of Fortune” and how you can use it to double and triple the size and quality of your inquiry pool — immediately!
12:00 - 1:30
Lunch Break: Refuel, Reconnect, and Relax
1:30 - 3:00
Session 5: Crank Up the “NOISE”: How To Substantially Increase Your Applicant Pool. You’ll be taught a power-packed, “5-Step Recruiting System” for winning more prospective seminary students. Also, you’ll become skilled at how to use powerful online and offline communication approaches that will increase the quality and size of your seminary’s applicant pool by as much as 30% to 50% — right away!
3:00 - 3:15
Afternoon Break: Sodas, Socializing, and Swapping
3:15 - 3:45
Session 6: Sealing The Deal, Almost Every Time: How To Measurably Improve Your Yield Rate. You’ll discover how to turn significantly more accepted applicants into enrolled theological students. Plus, you’ll learn 5 practical, field-tested strategies for getting more commitments; receiving more timely deposits; securing firmer acceptances; and for increasing your yield rate by as much as 25% to 35% — almost every time!
3:45 - 4:45
Session 7: Recruiting Minority Students: What Really Matters! You’ll be taught only what works — no fluff, no gossip, and no conjecture. Only what really matters! Plus, you’ll learn 11 proven, rock-solid “how to’s” you can easily put to work to increase your theological school’s minority enrollment. In addition, you’ll find out what other seminaries are doing and why they’re so successful — what really works!
4:45 - 5:30
Afternoon Roundtable and Big Idea Exchange (Participation Is Optional). Here's your chance to get together with new friends and exchange ideas. Get the inside scoop on what they're doing; why they do it; how they do it; what it costs; and why it works.

Day Two:
Topics and Course Outline

7:30 - 8:30

Early Bird Roundtable and Big Idea Exchange (Participation Is Optional). Start your second morning off right. If you’re an early riser, here’s another terrific networking opportunity. Sit down with friends, enjoy a hot cup of coffee, and get a handle on what works best at other theological schools. The discussion is guaranteed to surprise you! — Guaranteed!
8:30 - 10:15
Session 8: 75 Rapid-Fire Ideas in 75 Minutes: How to Create Promotions (Print and Electronic) That Get Noticed, Get Through, and Get Big Results — FAST — On A Small Budget. Fasten your seatbelt and hold on for dear life. We’re slamming it into high gear! During this fast moving, highly-charged session, you’ll receive 75 priceless “how to’s” for writing, designing, and producing professional-quality emails, letters, brochures, e-newsletters, posters, slogans, banner ads, and websites — that get real recruiting results — SuperFAST!
10:15 - 10:30
Morning Break: Java, Jasmine, and Jabber
10:30 - 12:00
Session 9: Technology and Online Recruiting: Getting Up-to-Speed and Staying Ahead of Prospective Students! If you’re looking to stay ahead of the fast-paced world of online recruiting, look no farther. You’ll discover how to increase your click-through traffic; how to effectively market your Web site; and how to recruit more students using Google AdWords and Yahoo Search Marketing. Also, you’ll be introduced to 5 little-known, cutting-edge technology-driven recruiting techniques that will put you way ahead of prospective students and your competitors. Better yet, you’ll not only find out what’s new, but you’ll also take home dozens of free to low-cost recruiting ideas you can try online — immediately!
12:00 - 1:30
Lunch Break: Refill, Reconnect, and Recharge
1:30 - 3:00
Session 10: 5 Minutes of Fame: On Center Stage. Here’s your chance to gain a different perspective and load-up on even more great recruiting ideas. 5 Minutes of Fame invites 6 attendees to come up to Center Stage and share their experiences — both successes and failures. Speakers will be given five minutes to tell their story and another five minutes for Q&A (questions and answers). Without a doubt, 5 Minutes of Fame promises to be insightful, inspiring, rewarding, and gobs and gobs of fun. Want more great ideas? Don’t miss it!
3:00 - 3:30
Session 11: Next Steps: How To Get the Results You Want. You’ll take home your own customized action program designed to meet and exceed your theological school’s recruiting objectives.
3:30
Seminar Adjourns

Miss This Program And You'll Miss A Lot!

Who should attend? You should! This is the definitive seminary recruiting event of the year. Join your friends and colleagues from leading U.S. and Canadian theological schools and acquire the skills, knowledge, and confidence you need to achieve extraordinary recruiting success.

  • Admissions Professionals
  • Admissions Administrative
  • Assistants
  • Seminary Communication
  • Specialists
  • Institutional Advancement
  • Professionals
  • Student Affairs Officers
  • Academic Deans
  • Theological School Deans
  • Seminary Presidents
  • And, Most Important: YOU!

...and anyone else who wants to learn the hottest new strategies and techniques in the fast-changing world of recruiting theological students. Clearly, the benefits are AWESOME. Don't let this wonderful opportunity pass you by. Register online or Call Toll-Free 1-877-472-3911 for The Christmas Program Today!

 

The Christmas Program | The Christmas Program Agenda | 6 Gifts to Take Home and Keep | 6 More Special Benefits | 5 Minutes of Fame
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