What You'll Learn

Day One: Topics and Course Outline

8:00 - 8:30:	Registration and Coffee
8:30 - 9:00:	Welcome, Introductions, and Workshop Overview
9:00 - 9:15:	Topic 1: Your Roadmap to Recruiting Success: A Proven, Step-by-Step Program for Getting The Results You Want … and More To improve your recruiting results, you must have clear targets. Enrollment objectives provide focus, direction, and a clear course of action for you to follow. Discover: The 3 types of enrollment objectives you need Ways to effectively communicate your recruiting goals to your administration, faculty, and staff How to practically guarantee that you hit your enrollment numbers every time
9:15 - 10:00:	Topic 2: Sharpening Your Recruiting Focus: How to Win the Hearts and Minds of Prospective Students Using Targeted Messages and the Right Media To captivate graduate students, you need to know what really matters to them when choosing a graduate program. Learn: The "Recruiting Results Triangle" that magnetizes your marketing message The secret formula for recruiting more top-notch grad students 10 top reasons students aren't applying to your graduate school What factors students consider most important when evaluating graduate programs
10:00 - 10:15:	Morning Break: Munch, Meet, Mingle—The “Monster Swap Meet” Opens
10:15 - 10:45:	Topic 3: What Really Works: A Proven Success Model for Attracting More Students and Taking Your Graduate Program to a New Level of Recruiting Excellence Jumpstart your recruiting efforts by putting this successful blueprint to work to attract the cream of the crop. Find out: Who is really responsible for recruiting top-level students (the answer may surprise you) Why potential graduate students don't want to hear from you … and how to get them to listen to your marketing message anyway What never to do when recruiting blue-chip graduate students How to do a better job of attracting top students, while actually doing less work
10:45 - 12:00:	Topic 4: Advanced Recruiting Success System #1: How to Reach Thousands of Prospective Graduate Students from Every Corner of the Globe … in 3 to 6 Months If your recruitment program is really working, you not only won't scramble to fill spots, you'll have more candidates than places in your program. Discover: 37 surefire ways—inbound and outbound—to reach thousands of prospective graduate students … including those who’ve never heard of you How you can easily double and triple the size and quality of your inquiry pool—almost immediately How to find and reach more men, women, minorities, domestic, international, and other special target groups of prospective graduate students you want to recruit What to do each month of the year to ensure that your program is full by late spring … and you're not panicking in August or early September
12:00 - 1:30:	Lunch Break: Refuel, Reconnect, and Relax
1:30 - 3:00:	Topic 5: Advanced Recruiting Success System #2: How to Generate a Nonstop Flood of Admission Applications … in 8 to 12 Months Recruiting efforts are useless if you can't motivate graduate students to apply to your program. Learn: A power-packed, 5-step recruiting system for winning more prospective graduate students How to use powerful online and offline communication approaches that will increase the quality and size of your applicant pool by as much as 30% to 50%—fast The 7 best ways to get top students to apply and visit your campus The 4 key components of any successful recruiting program (if you're missing any of these, you will not achieve your goals—guaranteed)
3:00 - 3:15:	Afternoon Break: Sodas, Socializing, and Swapping
3:15 - 3:45:	Topic 6: Advanced Recruiting Success System #3: The Surprising Inside Secret for Turning Bigger Numbers of Accepted Students into Enrolled Students... Almost Every Time Nothing is more frustrating than not filling your seats in the fall. Get ready to seal more deals and increase your yield rate by as much as 25% to 35%. Discover: 5 practical, field-tested strategies for getting more accepted students off-the-fence … and into your graduate program 4 ways to cut your “No-I’m-Not Coming” responses in half... and double your yield 7 key messages that move undecided accepted graduate students off the dime... so you’ll know what to say (and what never to say)... how to say it... and when to say it!
3:45 - 4:45:	Topic 7: Recruiting Minority Students: What Really Matters! Competition is fierce for minority students. Discover what really works—and what really matters—when pursuing this highly sought after group of graduate students. Learn: The 5 biggest roadblocks to recruiting minority students … and how to eliminate them 11 rock-solid “how-to’s” you can easily put to work to increase your graduate program’s minority enrollment What the top graduate programs do to ensure minority recruiting success—and why others struggle! 9 proven and effective strategies that bring you optimal minority recruiting results
4:45 - 5:30:	Afternoon Roundtable and Big Idea Exchange (Participation Is Optional) It's time to exchange ideas with your new friends. Get the inside scoop on what they’re doing, why they do it, how they do it, what it costs, and why it works.

Day Two: Topics and Course Outline

7:30 - 8:30:	Early Bird Roundtable and Big Idea Exchange (Participation Is Optional) Start your second morning off right—networking with your peers. Sit down with friends, enjoy a hot cup of coffee, and get a handle on what works best at other graduate schools. The discussion is guaranteed to surprise you.
8:30 - 10:15:	Topic 8: Recruiting in the New Media: How to Drive a Flood of Prospective Graduate Students to Your Website Using the Latest Breakthrough Technology Your prospective graduate students are wired. Are you? If you’re looking to get up-to-speed and leap ahead in the fast-paced world of online recruiting, look no further. You’ll not only find out what’s new, but you’ll also take home dozens of free and low-cost recruiting ideas you can try online—immediately! Discover: The latest strategies and techniques in online recruiting—and how to become a super-savvy e-marketer—in under 90 minutes 7 super-intelligent SEO and SEM traffic-boosting tools for driving a flood of prospective graduate students to your website in 30 days or less … with little or no investment 9 hot-new, tech-savvy ways to recruit graduate students using the coolest Web 2.0 tools including Facebook, Twitter, YouTube, and other popular social media 26 simple things you can do to make your email recruiting campaign sizzle—and achieve out-of-this-world online recruiting success—with a click of a button
10:15 - 10:30:	Morning Break: Java, Jasmine, and Jabber
10:30 - 12:00:	Topic 9: *75 Rapid-Fire Ideas in 75 Minutes: How to Create Promotions (Print and Electronic) That Get Noticed, Get Through, and Get Big Results—FAST—on a Small Budget* If you aren't generating the recruiting results you expect, your graduate recruiting materials are not hitting their mark. Learn: 27 priceless “how-to’s” for writing, designing, and producing professional-quality brochures, e-materials, ads, and websites—that get real recruiting results... fast 31 things you can do—on your own campus—to produce eye-popping “ad-agency-quality” promotions... what your communication professionals might not be telling you 9 ways to stretch your online and offline advertising budget... and double your coverage for half the price 21 advertising do’s and don’ts—what works and what doesn’t... and how to save thousands of dollars on your next advertising campaign
12:00 - 1:30:	Lunch Break: Refill, Reconnect, and Recharge
1:30 - 3:00:	Topic 10: Tom’s Top 10 Recruiting Secrets: Real Difference Makers That Put You Ahead of Your Competition and Guarantee Real Enrollment Results Need to produce big results in a short period of time? Discover: 3 things you do almost every day … but shouldn’t! These actions are killing your results—learn what you should be doing instead What Sam Walton, Walt Disney, and Steve Jobs know about recruiting graduate students … and why they matter to your success 4 powerful recruiting secrets that produce huge returns for a relatively little investment of time and money 3 little-known tactics that will propel your graduate recruiting program to the next level, perhaps even to a level of success you never dreamed possible
3:00 - 3:30:	Topic 11: Next Steps: How to Get the Results You Want Hammer out the customized plan you need to turn your new knowledge and skills into actions that will help you meet and exceed your graduate program’s recruiting objectives.
3:30:	Seminar Adjourns

Who Should Attend?

This dynamic program is tailored to meet the specific needs of department chairs, graduate program directors, faculty members, deans, associate deans, assistant deans … and anyone else who wants to learn the hottest new strategies and techniques for recruiting graduate students.

Whether you're a big private institution with tons of money … or a small private-college on a tight budget, How to Successfully Recruit Graduate Students has the proven tools you need to take your graduate school to the next level. Past and current participants include:

M.Div.
M.A.
M.A.R.

MACE
M.T.S.
S.T.M.

Th.M.
D.Min.
Ph.D.

... and other specialized graduate programs in ministry and theology

New graduate recruiters will receive a crash course in what works—and what doesn't—when recruiting graduate students. This 2-day investment will shave months off your learning curve.

Experienced graduate recruiters will discover industry best practices that will allow them to build on their success and take their graduate programs to new levels.

Don’t let this wonderful opportunity pass you by. Click Here to Register Today!

A Personal Guarantee From Tom Jackson

You don't have the luxury of time or money to experiment with marketing strategies that may or may not work. That's why I personally guarantee that everything you learn during this program is practical, affordable, and proven to work. If you can't easily do it yourself, I don't teach it. If it costs too much money, I don't teach it. And most important, if it doesn’t work, I don’t teach it. And that’s my personal guarantee!

5 Top Special Benefits of Attending

What you'll learn in this two-day intensive program is amazing. But the benefits are even more impressive. You'll go home with:

Your own customized action plan for recruiting more graduate students. Put this written strategic plan to use as soon as you get back to work.
A complete toolbox of new skills—packed with dozens of cutting-edge strategies, techniques, and tips. Use these skills over and over again when making important recruiting decisions—now, tomorrow, and for years to come.
The confidence, skills and knowledge to meet your competition head-on—and watch your graduate programs reach new heights—quickly.
The critical tools and insights you need to get a leg up on your competitors—and stay ahead—in today’s fierce recruiting environment.
Solid answers to your toughest questions … so you can get the recruiting results you want—and the local, regional, and national recognition your graduate programs deserve.

Spend 2 Exciting, Idea-Packed Days with the Most Experienced and Influential Leader in the Graduate Recruiting Industry … Tom Jackson

With more than 39 years of successful recruiting experience, Tom Jackson is widely recognized as North America’s leading expert on recruiting graduate students. Since 1985 alone, Tom has personally consulted with 453 different graduate programs and delivered 327 one- and two-day training programs to 25,376 department chairs, graduate program directors, faculty, deans, and staff members throughout the U.S. and Canada.

When you attend How to Successfully Recruit Graduate Students: The A-to-Z Blueprint that Delivers the Results You Want, you benefit immensely from Tom’s 39 years of professional experience in the recruiting trenches and as a highly sought-after consultant and trainer. Tom delivers the proven, cutting-edge strategies that work in today's recruiting environment—and also reveals what doesn't work. Most importantly, Tom shows you exactly how to implement all of these innovative strategies immediately when you return to your campus.

The end result? You walk out the door with a step-by-step plan to achieve the results you want—and the respect your graduate programs deserve.

See for yourself why Tom is in such high demand as a speaker at national conferences, professional meetings, and faculty retreats. Don’t miss this chance to join the list of graduate programs that have benefited from Tom’s experience and know-how, including: Alabama, Arkansas, Carnegie Mellon, Case Western , Colorado State, Duke, Emory, Michigan State, Pitt, Purdue, Ohio State, Oklahoma, Teacher’s College, Texas Tech, UC-Berkeley, UMass-Boston, USC, UT-Austin, Vanderbilt, and hundreds of others.

Bring Your Team and Save!
Bring 4 and the 5th Comes Free!

Don’t Delay, Call Toll-Free
1-877-472-3911

Click Here To Register Online Today