101 Great Ideas For Successfully
Recruiting Theological Students™

Registration

Introductions, Getting Acquainted, Overview of Program

Topic 1:  Your Roadmap to Theologial School Recruiting Success:  A Proven, Step-by-Step Program for Getting The Results You Want... and More

To improve your recruiting results, you must have clear targets.  Enrollment objectives provide focus, direction, and a clear course of action for you to follow. Discover:

• The 3 types of enrollment objectives you need
• Ways to effectively communicate your recruiting goals to your administration, faculty, and staff
• How to practically guarantee that you hit your enrollment numbers every time

Topic 2:  Sharpening Your Recruiting Focus: How to Win the Hearts and Minds of Prospective Students Using Targeted Messages and the Right Media

To captivate prospective seminary students, you need to know what really matters to them when choosing a theological school.  Learn:

• The "Recruiting Results Triangle" that magnetizes your marketing message
• The secret formula for recruiting more seminary students
• 10 top reasons students aren't applying to your school of theology
• What factors students consider most important when evaluating a theological school

Morning Coffee Break:  Networking and Idea Exchange

Topic 3:  What Really Works: A Proven Success Model for Attracting More Students and Taking Your Theological School to a New Level of Recruiting Excellence

Jumpstart your recruiting efforts by putting this successful blueprint to work to attract more students.  Find out:

• Who is really responsible for recruiting theological students (the answer may surprise you)
• Why potential seminary students don't want to hear from you … and how to get them to listen to your marketing message anyway
• What never to do when recruiting theological students
• How to do a better job of attracting top students, while actually doing less work

Topic 4:  Advanced Recruiting Success System #1: How to Reach Thousands of Prospective Theological Students from Every Corner of the Globe … in 3 to 6 Months

If your recruitment program is really working, you not only won't scramble to fill spots, you'll have more candidates than places in your school.  Discover:

• 37 surefire ways—inbound and outbound—to reach thousands of prospective theological students … including those who’ve never heard of you
• How you can easily double and triple the size and quality of your inquiry pool—almost immediately
• How to find and reach more men, women, minorities, domestic, international, and other special target groups of prospective seminary students you want to recruit
• What to do each month of the year to ensure that your graduate programs are full by late spring … and you're not panicking in August or early September

Lunch Break

Topic 5:  Advanced Recruiting Success System #2: How to Generate a Nonstop Flood of Admission Applications... in 8 to 12 Months

Recruiting efforts are useless if you can't motivate prospective students to apply to your school of theology.  Learn:

• A power-packed, 5-step recruiting system for winning more prospective seminary students
• How to use powerful online and offline communication approaches that will increase the quality and size of your applicant pool by as much as 30% to 50%—fast
• The 7 best ways to get top students to apply and visit your campus
• The 4 key components of any successful recruiting program (if you're missing any of these, you will not achieve your goals—guaranteed)

Afternoon Break:  More Networking and More Idea Swapping

Topic 6:  Advanced Recruiting Success System #3: The Surprising Inside Secret for Turning Bigger Numbers of Accepted Students into Enrolled Students... Almost Every Time

Nothing is more frustrating than not filling your seats in the fall.  Get ready to seal more deals and increase your yield rate by as much as 25% to 35%.  Discover:

• 5 practical, field-tested strategies for getting more accepted students off-the-fence... and into your theological school
• 4 ways to cut your “No-I’m-Not Coming” responses in half … and double your yield
• 7 key messages that move undecided accepted students off the dime... so you’ll know what to say (and what never to say)... how to say it... and when to say it!

Topic 7: The “Power-Hour.” It’s Your Pick. Choose One of These Two Game-Changing Topics:

1. Tom’s Top 10 Theological School Recruiting Secrets:  Real Difference Makers.  Need to produce big results in little time?  Discover 10 powerful recruiting secrets that produce big results for a relatively little investment of time and money.  These real difference makers will propel your seminary to a new level of recruiting success.
2. Recruiting in the New Media:  Using the Latest Breakthrough Technology.  Discover what’s new in online recruiting … and learn how to drive a flood of prospective theological students to your website using the coolest Web 2.0 tools including Facebook, Twitter, YouTube, and other popular social media.

Topic 8:  Next Steps: How to Get the Results You Want

Hammer out the customized plan you need to turn your new knowledge and skills into actions that will help you meet and exceed your school of theology's recruiting objectives.

Seminar Adjourns